New Citroen C models

To make the difference between 'normal' C models and the most chic clearly wants Citroen DS line from next year the two models fur...

Citroen C models
To make the difference between 'normal' C models and the most chic clearly wants Citroen DS line from next year the two models further families pull apart.

To achieve this, the drive goes Citroen lines of the models 'simplifying' to the 'premium' DS line. Greater difference as That says Citroen CEO Frederic Banzet in an interview with Automotive News Europe.

For that 'simpler' engines and gearboxes to 'compensate', buyers of C-models get somewhere else value in return. According Banzet should we search options to personalize your car with gadgets such as a large touch screen. "We also want very competitive operating costs," said the Citroen boss, who has an "optimized ratio between cost and function.

The first C-product of the new Citroen philosophy sees in the second half of 2014 was born. '' We're trying to appeal to different types of customers and to avoid overlap between the brands within the group or eliminate. The C models we want an evolution towards cars that still have a strong design with pretty radical choices and a new set of specifications,'' said Banzet.

'' We have made courageous choices and so tried to go with something that sets us apart, to avoid only be compared on price.'' Between the lines we read that Citroen again willed his own style goes customers create differentiate themselves from the competition. Good thing.

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