Subaru invests in U.S.

In the Europe, Subaru than any major player in the United States, the situation is significantly different.

It's there so good that the brand plans to increase production to 2016 by 30 percent to increase. Next year though there are 30,000 more units of the bands in Indiana.

According to the Japanese newspaper Nikkei is Japan until 2016 about 20 billion yen, about 173 million, investment in manufacturing in Indiana. In the long run there is thus 30 percent more able to be produced.

Currently, each year 170,000 Subaru's built and there are still about 100,000 Camry's of the band, which Fuji Heavy Industries for Toyota builds.

Question
The production increase is necessary, since the demand for Subaru in the U.S. is much higher than anticipated. Last year, 330,000 units sold in the U.S., slightly less than half of total sales.

About half of U.S. cars, however, had come from Japan and the strong yen, the margin thus much smaller.

The relatively high value of the yen is for many Japanese brands reason to invest in overseas production. Include Mazda and Nissan to invest heavily in the establishment of new production facilities in North America, among others.

Subaru made last year, however, known more precisely their commitment to production in the home country. Large-scale foreign investment would not pay off in the long term, and then gave Fuji Heavy Industries as a reason.