Mitsubishi Mirage: will be presented at the Paris Motor Show

Mitsubishi Mirage: will be presented at the Paris Motor Show. Mitsubishi has unveiled its next moves for the European market, a movement led by the unexpected success in a sense the new Mitsubishi Mirage in the Japanese market. This is the car that the Japanese company presented at the Paris Motor Show 2012 which will begin late next September. A vehicle eminently urban and austere in terms of equipment and engines that seeks to attract the European public through a most competitive price. Will the proposal?

This new proposal is very reminiscent of Mitsubishi who made the play a couple of years with Nissan Micra, a basic vehicle that tried to get open for its low price but do not work as expected in terms of sales. The Mitsubishi Mirage, which comes to replace the Mitsubishi Colt, which will end his long career, try not to repeat that experience in the European market, the first one they come after its launch in Japan, where it has given very good results.

Austerity in engines and equipment
there has been no official confirmation of this detail, but it is likely that the Mitsubishi Mirage comes to Europe with a single engine, as has happened in Japan. In that case, the engine would be the same 1.0 liter 3-cylinder 12v, which develops an output of 69 hp, which could be mounted with a manual gearbox or automatic. With these data, the car is able to offer a very low consumption figures: 3.6 l/100 km in versions with Start & Stop system and 4.3 l/100 km for those who do not.

Simplicity also premium finishes, all very basic, and equipment, modern but with no excess, qualities that would offer an attractive price, at least during the launch phase. A price would remain well below the $ 10,000, an amount that can be very interesting in these times when a car is done with a complex adventure by the lack of good prospects, which are feeling the dealers, as we seen in the sales data for July.

Disparate operating in different markets
Acceptance will have to see who has the Mitsubishi Mirage in the European market, which has been very reluctant to these basic cars reduced price, as has been seen in their own flesh with Nissan Micra. Poor performance that has not had, for example, in the Latin American market, Nissan Micra is done on a model with a good start. One aspect that adds some uncertainty to the future of this project.

Mitsubishi has been guided by the time by the success of the Mirage in Japan, which already has about 5,000 firm orders since it has opened the booking period, a figure well above that expected by the Japanese own brand . These figures do they remain optimistic about this upcoming release.