Alfa Romeo wants to grow fast in coming years

many car enthusiasts wear a soft spot for Alfa Romeo, the Italian brand has not had it easy.

Under the inspiring leadership of Sergio Marchionne, the tide times over three years, sales tripled and the 4C plays a key role as an image maker.

The ambitions of Alfa Romeo under the wings of CEO Sergio Marchionne and the plans for the brand back on the map worldwide are still standing. That draws Automotive News Europe from the mouth of the Alfa's European boss Louis Carl Vignon.

"With our current model offerings and geographic footprint we do in about five percent of the world market," he says. By this he means the current range of only two models (the Alfa Romeo Mito and Giulietta) and the fact that the Fiat subsidiary operates only in Europe.

Plans
In the plans of Alfa Romeo, five percent global 'coverage' inflated to 32 percent in 2016 and the brand not only in Europe must be available in the U.S., Africa, Russia and the Middle East.


Marketing needs to grow in this period of 101,000 copies (2012) to 300,000 in 2016, with the U.S. - where Alfa Romeo is no longer present since 1995 - 120,000 copies to go for his account.

Enthuse
the car should enthuse the American buyer (again) for Alfa Romeo 4C, which appears after the Los Angeles Motor Show in November in the U.S. market. End of 2014 there will also be a targa version of the 4C with removable carbon fiber roof. Over a period of seven years Alfa Romeo expects to build 26,000 4Cs, coupe and targa,

In the Italian cooker well as image maker 4C a few other models that need to care for the larger numbers The main one is planned for 2015 Giulia, the successor to the 159 should go a third of the total Alfa sales in the U.S. take for his account.

A station wagon variant thereof is also on the planning but it remains very likely restricted to Europe, the U.S. and Asia are sedans much more popular.

Successor
Despite the lack of success of the 166 in 2015 a successor to Alfa's top model. Who is going to share his bottom plate with the new Maserati Ghibli and is therefore a rear-or four-wheel drive, which the lovers of virtue will do. Alpha expected on an annual basis to sell about 30,000 copies of its flagship

in the wings are now two new models: a SUV of approximately 4.7 meters long, the brand from 2015 annually 40,000 are thinking of selling and of course the new Spider, built in cooperation with Mazda. The budget for this model, which comes in 2015, stands at 25,000 copies per year.

The 'old-timers' Alfa Romeo Giulietta and Mito participate in the plans of Alfa still the lion's share of production accounted for 90,000 and 50,000 units per annum, respectively, as calculated Automotive News Europe.